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La Estrategia del Océano Azul | W. Chan Kim; Renée Mauborgne
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La Estrategia del Océano Azul | W. Chan Kim; Renée Mauborgne
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La Estrategia del Océano Azul | W. Chan Kim; Renée MauborgneEste libro, xito de ventas a nivel mundial, desafa todo lo que creas saber sobre los requisitos imprescindibles para tener xito en tus negocios. Actualizado con nuevo contenido, La estrategia del ocano azul sostiene que la competencia encarnizada queda reducida a un ocano ensangrentado de rivales que luchan por unos beneficios cada vez ms pequeos. Basado en un estudio de 150 estrategias (que cubre ms de 100 aos a travs de 30 sectores empresariales),
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La Estrategia del Océano Azul | W. Chan Kim; Renée Mauborgne
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