After 70 years without an outright conference title, the Red Raiders are champions again! Now you can relive every moment of the Red Raiders’ historic season with “RED REIGN: The Inside Story of Texas Tech’s First Big 12 Football Championship.” This stunning 144-page hardcover collector’s book from the award-winning journalists at the Lubbock Avalanche-Journal chronicles how Texas Tech dominated the Big 12, won 12 games by at least three touchdowns and claimed its first outright title since 1955 in the old Border Conference.

It’s all here: The top 10 showdown against BYU that cemented Texas Tech as a playoff contender. The 49-0 demolition of West Virginia that closed an 11-1 regular season. The unforgettable moment when the Red Raiders hoisted the Big 12 trophy in the Dallas Cowboys’ stadium. Plus: The premium book will include full coverage of the College Football Playoff. “Red Reign” also will be packed with exclusive photography, behind-the-scenes access and game-by-game coverage of Behren Morton, Jacob Rodriguez, Cameron Dickey and the team that made history.

Whether you’ve bled scarlet and black for decades or just witnessed the greatest season in program history, this book belongs on your coffee table. Order your copy today and own a piece of Red Raiders glory.

PREORDER ships March 6, 2026