1922 Principles of Football Hard Cover Book John Heisman First Edition NFL NCAA1922 hardcover book Principles of Football written by football legend John W. Heisman In this book Heisman describes his own coaching style as "The coach should be masterful and commanding, even dictatorial. He has no time to say 'please' or 'mister'. At times he must be severe, arbitrary, and little short of a czar." The famous Heisman Trophy, awarded to the most outstanding college football player of the season, is named after John W. Heisman 5. 5"