As a plaintiff’s lawyer, one of your most difficult tasks is facing conservatives who don’t like lawyers, lawsuits, or people who seek compensation for a loss. In many jurisdictions, you face so many conservatives biased against you and your client that you can’t take them all off for cause. What if you could differentiate conservatives who believe strongly in the personal value of life and liberty, value the constitutional right to a civil jury trial, and who will punish rule breakers; from those who are truly the worst for your case? Then once you have your jury, how can you present your cases in a way that appeals to the conservatives who will support the core values behind your case?

The same anti-lawyer and anti-lawsuit bias apply when lawyers face tort reform and anti-consumer laws in state legislatures and congress. If we understand the unique conservative values that are important, we can reframe our message to help representatives and senators understand why upholding the Seventh Amendment, and putting people before profits in legislation, reflects better on their values and the values of their constituents.

In this video, Paul Byrd—one of America’s leading conservative trial lawyers—helps you understand the three types of conservatives and how you can frame your position in a way that better appeals to conservative values. He teaches you that when conservatives understand the truth about the values you represent, they will find value in your clients and in your cause.

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