Brinjal Fruit & Shoot Borer Lure is a pheromone-based solution used to monitor and control the major pest of brinjal crops, the fruit and shoot borer (Leucinodes orbonalis). It works by attracting male moths using a specific scent, which helps in reducing their population and interrupting the breeding cycle. This makes it easier for farmers to detect pest presence early and take timely action to protect the crop. It is an eco-friendly and chemical-free method, widely used in Integrated Pest Management (IPM) practices for safe and effective pest control in brinjal cultivation.