Most popup apps rely on modal overlays and email capture forms. PopupVideo gives merchants a different surface: a floating bubble that visitors choose to tap, expanding into a video, GIF, or image card. Merchants pick which pages it shows on, when it appears, and what plays inside — without writing code. The popup renders through a theme app extension reading a shop metafield, so no third-party scripts touch the storefront. Views, clicks, and conversions are tracked in the built-in dashboard.