This year we wanted to elevate voices other than our own and asked our community to design our Pride collection. Before everything in the world changed, we always wanted to ensure that we learn from our experiences and noticed that we had always been the voice dictating the narrative and that is something we must change. Our winning design was sent in by Natalie, who wanted to portray that even without a physical Parade, the spirit and meaning of Pride exists 365 days a year. Her chosen charity is Stonewall UK, an organisation we have worked with closely who's mission is to empower LGBTQ+ people to be their authentic selves. Empowering the community and allies to create positive change. 100% of profits on the hoody and phone will be going straight to the Stonewall team to help them continue to spread their message.